I enjoy creating innovative media strategies to bring attention to the work of good people, often artists and non-profit organizations. With an honest assessment of resources I make recommendations for effectively delivering the right audience to clients. Solutions include interactive media, press outreach, event planning and project management.

In the interactive field, my work involves strategy, planning, creation and rebuilding of websites. I believe in building sites with scalable and robust content management systems, so clients can update their own sites. Here are a few of my projects:

Deitch Projects
Press Consulting

During the final weeks of the SWOON Exhibition at Deitch Studios, I planned and publicized an artists’ talk between SWOON’s predecessors Kiki Smith and Anne Messner with moderator Carlo McCormick. Recommendations for the event were placed in a large number of publications, including the New York Times.

SWOON (Artist)
Media Strategy, Logistics, Event planning, ongoing consultancy

I oversee all aspects of press from media campaign planning and execution, to event planning. I liaise with members of the print, television and online media, securing three pieces in the New York Times in 2008

I manage relationships with authorities such as police and Coast Guard and secure event permits. In the summer of 2008 I scouted and secured locations & community hosts for three week art performance tour on the Hudson River “Swimming Cities of Switchback Sea” www.switchbacksea.org

In 2009 I am collaborating with The Coup to create a website for SWOON’s latest installation: a sculptural raft float from Slovenia to Venice, Italy across the Adriatic Sea.  I am managing external relations and logistics for this project. See www.swimmingcities.org to learn more.

Fini Fini
Web design and development

Here’s a little site I made for New York Interior Decorating company Fini Fini. It’s a simple, clean site showcasing the company’s work.

Seeds of Peace
Web Project Management

Over the course of two years I served as Online Director at Seeds of Peace. During this time I managed the transition from a large proprietary web service provider to a complete customized rebuild of the site’s backend including it’s Content Management System, Constituent Relationship Management System, design, email newsletter. I provided content for “e-appeals” and hired and directed a solid Web Team for the redevelopment of the site, bringing a savings of 83.5% to the organization’s annual web maintenance costs. Site design, drupal customization and consituent relationship management implementation were executed by Floatleft and Vernal Creative.

African-American Policy Forum: Think Tank at Columbia Law School
Web Project Management

Working with Vernal Creative, I managed a complete rebuild and redesign of the African-American Policy Forum website.

4A, LLC
Strategy Consulting and IA

Wrote technical specifications of the business proposal for social-networking charity event website party4apurpose.com.

NextNext Entertainment

Directed and managed design and development of an early social networking website featuring flash video chatrooms & digital storytelling in 2003-2004 as the interactive digital component to the television show Chat the Planet.

The Secret Life of Antlered Girls

Social diary featuring photo gallery, events calendar, blog, realtime translation and social media sharing options.